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Strategic Navigation: A Systems Approach to Business Strategy

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undefinedThere are many parallels between the business world and the world: both must always be wary of the competition; both must be able to adapt to rapidly changing conditions; and if either falters the results could be devastating. Yet while leaders have employed essentially the same strategies for thousands of years, business leaders often feel the need to try the latest fad in an effort to capture lightning in a bottle and lead the company to success. In Strategic Navigation: A Systems Approach to Business Strategy, best-selling author H. William Dettmer explains how sound, proven strategies used by great leaders from Sun Tzu to Schwarzkopf can also be easily and effectively used in the business world. Dettmer begins the book by introducing the conceptual framework of strategy and maneuver warfare, which dates back over 2,300 years to the time of Sun Tzu’s The Art of War. He first explains how the time-tested principles of war planning and execution can be readily applied to non- uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus. Dettmer then introduces a logical, systematic tool set to help you translate the strategy ‘template’ into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is quick and easy to use, flexible enough to accommodate changes in the external environment, and supports the creativity of both strategists and executors.

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