e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette

My wife picked this up mainly because she wanted something simple for adding a little shape and fullness to her brows without looking super heavy or overly “painted on,” and she ended up liking it a lot. The biggest thing she noticed was that it gives a more natural fuller look instead of that sharp overdrawn eyebrow style that some products create. The wax-gel texture seems to help hold everything in place while still keeping brows looking soft instead of crunchy or stiff. The taupe shade also blended surprisingly well and didn’t come off looking weirdly orange or overly dark like some brow products can. One thing she especially liked is how easy and quick it is to use. A few passes and it’s basically done, which makes it good for everyday makeup instead of feeling like a complicated multi-step process. The hold also seemed pretty decent throughout the day without constant touch-ups, and the small brush made application fairly easy even for someone who doesn’t want to spend forever doing makeup. Overall, this turned out to be a really solid affordable brow product that gives a natural fuller look without being dramatic or difficult to use.

To say that I’ve tried just about every kind of brow product found in retail stores, would not be an exaggeration. I ABSOLUTELY LOVE this product by ELF. This comes with a brush-type wand (similar to those found in mascaras) that has a petite head; perfect for getting every bit of brow hair, without smudging onto the rest of your face. Another benefit is that you can make your brows darker and thicker by adding additional coats; and, still no clumping! Whatever it has that makes your brows stay in place, works great, without over drying, clumping or flaking. It looks very natural! This product does not run or slide off your face at the first drop of “wet”. Even so, I was able to easily remove it all with a disposable makeup round soaked with micellar cleansing water. And finally, the absolute BEST aspect of this particular brow product by ELF was the actual color of the brow pigment. I went with NEUTRAL BROWN (and I did this with very low expectations). Remember all the different types of brow products that I tried previously? Some of those turned to a GREENish tinge after wearing for a few hours (I kid you not); others dried to a LUCY RED; and yet another had a definite GRAY tinge to it. AND YET, ALL of the previous products had been listed as MEDIUM BROWN. ELF’s product, was exactly what it said it was: a very believable NEUTRAL BROWN! It went on smoothly, with a good consistency (neither too dry; too wet; nor too clumpy or smudgy). A pleasant surprise, as all the previous contenders had either been too clumpy; too smudgy; or, too dried out. The price was perfec!. I even went back to double check the price, as I was expecting a higher price for a brow product. Will I buy this product again and would I recommend it? ABSOLUTELY! In fact, I plan on buying a couple of more now, so that I can have one in my bag, one in my bathroom, and, one more for the spare. I will, without a doubt continue buying this product as long as ELF continues to make it. I heartily endorse this product! I suspect that y’all will also be as happy with it as I was!

I am naturally a dark/dirty blonde and in aging, my brows have gone paler blonde and thinned some. (I used to have to trim to keep tidy.) The Neutral Brown color is a great match for what they used to be. I am surprised by the difference it makes in my appearance! I look like me again with my old brows back. That said, the product is foolproof. You can't make a mistake because it doesn't go on heavy and you can layer the color. I do find that it doesn't always last till the end of the day but that's not an issue. For five bucks you really can't go wrong. The Lash-Roll Mascara in brown is also fantastic for my coloring, though I also have mixed results for longevity of wear. 5 stars just the same!

Edit: I ended up using this to go out. I used a light hand, concentrated on my thinner brow and was pretty happy with the results. I don't know if I will buy it again, but I will definitely use this on special occasions. Adding picture of me wearing it. And another without makeup so you can see the difference. No filters. . Original review: I ordered this in neutral brown. It really does work. It looks like there is nothing in the tube and (thankfully) it has a tiny little brush. I have pretty thick, dark brows with a couple of thinner spots. When I applied this, it gave me a natural look, allowed me to fill in the thinner bits, but it gives me a really strong brow, which I don't like. It's a personal preference, I think it really does exactly what it is supposed to. I have seen complaints that this is dried up or looks used. I can see where someone can get that impression, but it's just made so you get a very sparing dose at a time. You can definitely build up. And I think it is great that you can start off slow so you don't end up with woolly caterpillars on your forehead. I also resisted the impulse to buy dark brown because all the beauty advice says to go lighter than you think with your brows. That is very true. If I didn't think, after using this, that I prefer my natural brows anyway, I might even have tried taupe, even though I think my eyebrows are actually dark brown. So, even though I am not going to use this product, I think it is very effective, does what it says and is definitely worthwhile if you want bigger brows, or darker brows, or want to change their natural shape. It also does a great job of holding the natural hairs in place, so I am thinking I might try a clear gel next time. This is my first time with a brow mascara. I have tried pencils and powders in the past and found pencils way too visible and powders invisible and hard to apply. I think, in the end, I'm not really in the market for this type of product, but if I were I would definitely go for this!

A terrific product, priced right. My small tube has lasted surprisingly long. Added bonus: works better as a MASCARA than any I've ever tried. Easy on my eyes. No flaking, running, and easy to wash off. Try it!

This product is only okay. It's not great. It doesn't thicken my eyebrows very well. It's rather dry. There is another brand that is more expensive that works much better

The bessssttttt eye brow gel on the market! It's just enough color pay off and works well for sparse eyebrows. I use it daily and it's wonderful! I don't even use eye brow pencils anymore. And for the price you just can't beat it! Obviously it doesn't hold up in water and whatnot but great for everyday use. 10/10!

Okay ladies, you know those random eyebrow hairs that wake up and choose chaos? THIS tames them. A few swipes of e.l.f. Wow Brow and suddenly everybody is back where they’re supposed to be. It adds a little color and fullness while keeping those wild hairs under control without making my brows look painted on or glued to my forehead. It’s quick, easy, inexpensive, and takes approximately 5-8 seconds, which is exactly the level of commitment I’m looking for. At this age, I’ve accepted that some hairs disappear completely while others suddenly grow with the confidence of a houseplant. Five stars for crowd control!!!!!!!

This is an excellent product. It covers the grey in my brows and is a nice natural colour, not too dark. It is small but you use a small amount every time so I'll think it will last for awhile. Haven't noticed any flaking yet.

It doesn’t hold them very well and you have to be careful with application to not get brown gel outside of your brows.

Gute Qualität, ist eine Kaufempfehlung

Ricomprato già 3 volte é molto buono

Recently dyed my hair darker and needed something to make my brows darker in-between professional brow tints. Bought this in Deep Brown. This really worked, you barely have to use any and it tints the hairs easily. Used with the MUA brow pencil in Dark Brown. I'm not amazing at makeup so only wanted something natural for my brows as before I used to use the Collection Incredibrow in Blonde. This is 100% better match for my new hair colour! Will be purchasing again.